It shouldn’t be hard, one would think, to simply not tweet. That’s all it would have taken to spare Neera Tanden the situation she’s in: Had she kept her political outrage to herself, or shared it offline in the company of friends, she might be sailing to confirmation as director of the Office of Management and Budget, rather than watching the chances of her nomination slowly dwindle. And what would have been the loss? The internet is overflowing with snarky diatribes about Senators Susan Collins and Ted Cruz and Mitch McConnell. A veteran political player, who might someday need Cruz or Collins or McConnell for a vote, should have known it would do her no good to pile on. And, on some level, she did know: In 2016, she told an interviewer, “I’m willing to concede I should tweet less.”
Instead, Tanden did what a lot of us do: She went for the dopamine hit, again and again.