This new image for Markey is the culmination of an unlikely alliance between a passionate, web-savvy group of young supporters and the official campaign. It’s a simple relationship in the internet age: Each helps the other go viral. While the campaign amplifies the students’ memes, the Gen Z fans convert some of that online energy into real-world organizing, sending likers and retweeters links to campaign sign-up sheets. And the campaign leans into the groundswell of youth energy, crafting an image of Markey as a veteran radical in sneakers, somewhere between ironic and iconic.
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