This Convention was an Eight-Hour-Long Infomercial—And a Pretty Good One

Of you want to grade how successfully the Democrats sold Joe Biden to the public this week, the best point of comparison might be the way one company convinced millions of Americans they needed the Showtime Rotisserie. Or the Inside-the-Shell Egg Scrambler. Or the Cap Snaffler. Those were the 1990s-era Ronco products that became near-household names through the power of the infomercial. And the Democratic National Committee might have been taking notes. Because as far as infomercials go, their Buy-This-Biden show was a textbook product pitch.

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How 74-year-old Ed Markey is Stealing the Youth Vote from a Millennial Kennedy

This new image for Markey is the culmination of an unlikely alliance between a passionate, web-savvy group of young supporters and the official campaign. It’s a simple relationship in the internet age: Each helps the other go viral. While the campaign amplifies the students’ memes, the Gen Z fans convert some of that online energy into real-world organizing, sending likers and retweeters links to campaign sign-up sheets. And the campaign leans into the groundswell of youth energy, crafting an image of Markey as a veteran radical in sneakers, somewhere between ironic and iconic.

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