Rooting for Ivanka (maybe)



Originally published in WBUR’s Cognoscenti.

It might be time to root for Ivanka Trump.

Not because Nordstrom dropped her shoe line, or Neiman’s dropped her jewelry, or TJ Maxx demoted her clothing from the most prominent racks. Ivanka will survive these retail tragedies.

It’s the tawdriness that will be harder to overcome.

First, Donald Trump attacked Nordstrom in a tweet for being “Terrible!” to his daughter. Then Trump advisor Kellyanne Conway declared, on Fox News, that Americans should “go buy Ivanka’s stuff.” And suddenly, it was harder for Ivanka to maintain her delicate balancing act she’s managed since this odd political experiment began: Supporting her father while protecting her personal brand.

That she managed for so long is no small accomplishment. Just look at the supporters and surrogates whose images have changed irrevocably over the last two years: Conway, Sean Spicer, Rudy Giuliani, Chris Christie.

Read the rest here.

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